Tuesday, 31 July 2007

Hipness Success is Mine!!

Wahey!! Tonight at 7:42ish pm Zane Lowe uttered the 'k' word, not once, but TWICE on Radio 1. The Hipness of the Knit has been reclaimed!

(For those of you who don't know or care who Zane Lowe is - here is a pic of the gorgeous lace yarn I've purchased from Posh Yarn over the past couple of months. It is beautiful stuff in beautiful colours at really reasonable prices. And there's a competitive element to the shopping that I quite like. New yarn is posted at 6pm every Sunday (UK time) and most of it disappears within MINUTES. You've got to be prepared and you've got to be focused.)

Anyway - back to the real reason for this post.

Tonight Zane played his 'hottest record in the world today', which happened to be a Mark Ronson remix of the genius that is Bob Dylan - Most Likely You Go Your Way (and I'll Go Mine) from Blonde on Blonde.

My initial reaction was outrage! How dare he mess with Bob. Bob doesn't need to be remixed.

But actually - I really liked it.

I sent a text of my approval (as part of the Reclaim the Hipness of the Knit campaign) and Zane read it out:
Bob with a beat. I love this. Still knitting. Soo.
He added, "probably knitting faster inspired by the music" (or something similar - but definitely the 'k' word again).

Sure, some (ie anyone I've mentioned this to) might say - so what? But I'm happy. I feel I've accomplished something by getting one of the UK's leading trendy DJ's, a Sony radio award winner to say the k word twice. What I've accomplished is vague at best - but I'm pleased!

Now.....what next.....


feltboots said...

Congrats on the Zane campaign. It's clear you're a woman with a shed-load of patience and perseverance (witness Kaffe coat & Zane)! Now what's next on your plan ? Should the UK yarn manufacturers be ascared ? lol

Top yarn too - look forward to seeing what they all become :)

Adrienne said...

That yarn is BEAUTIFUL!

Lothlorian said...

woohooo go soo!!! I listen too but typically wasnt that day GRRR

WonderMike said...